Signs you're in the CPaaST:
Your roadmap is tied to what your vendor supports, not innovation or market changes.
You turn customers away if they need unique features like AI, advanced call flows, or custom CRM integration.
Your CCaaS offers the exact same features as your competitors.
You have 1-3 seconds of added latency, especially during peak times.
You have no control over your call routing, limiting your ability to optimize call quality, redundancy, and cost.
Customers can't bring their own communication tools or carriers.
DIY Hell Checklist:
Infrastructure costs and efforts: setting up data centers, SIP trunks, PSTN interconnects, and WebRTC servers.
Negotiate with hundreds of telecom carriers worldwide to support international calling, messaging, and compliance.
Engineer a highly efficient low-latency AI pipeline to keep up with market changes.
Telecom networks require continuous monitoring, failover planning, and software updates.
Handle multiple regulatory requirements across multiple countries (GDPR, HIPAA, PCI-DSS, etc, etc…)