From Last-Minute Pivot to Lasting Impact: How Precision Diagnostics Reimagined Their Virtual Sales Kickoff with SignalWire

When Precision Diagnostics faced the challenge of moving their annual sales kickoff online, VP of Sales Courtney Hergenroeder wasn’t convinced it would work. “I was ready to cancel the whole thing,” she admitted—until she found SignalWire.

With just one week until the event, Precision needed more than a typical video call platform. They needed something that could bring their remote team together in a way that felt real, dynamic, and engaging. That’s where SignalWire Events came in.

The Problem: A Virtual Format That Fell Flat

Like many teams adjusting to remote work, Precision initially planned to use their standard video meeting platform. But during a dry run, it became clear: the experience was too static. “It felt like we were just sitting in front of a slideshow,” Courtney said. “There was no energy, no real connection.”

The Solution: A True Virtual Event Platform

On a Friday afternoon, Courtney found SignalWire through a quick online search. Within hours, she was chatting with a team member, signing a contract, and getting started on a full-scale event plan.

One week later, the kickoff went live—and blew everyone’s expectations out of the water.

With custom layouts, seamless presenter handoffs, and high-quality video and audio, SignalWire helped recreate the feeling of being in the same room. “People were engaged, speaking up, asking questions. It felt effortless,” Courtney shared.

The Results: Beyond a One-Time Event

Precision’s sales team walked away energized and connected—and the praise didn’t stop there. “So many people commented on how polished it felt,” Courtney noted. “And the truth is, SignalWire pulled this together in a week.”

What started as a one-time event turned into an ongoing relationship. Today, Precision uses SignalWire Work for everything from new hire training to sales development and recruiting. Even as travel resumes, virtual tools like SignalWire remain a core part of how they operate.