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00:00 | So yeah, I'm going to be showcasing two technical demos today utilizing WebRTC and some of the other tools that we discussed such as SWML scripts and subscribers. Um the first demo will be what's called Lexi call. It is essentially a AI agent that will act as a all- knowen librarian who will have the skills to be able to look up your query via Wikipedia or just a general search engine uh query. Uh the second demo I will be demonstrating is if you were here for the last live wire, you might be familiar with the live context |
00:33 | transfer. I'll be kind of going over that demo again, but uh also showcasing a special sauce I've added to it for uh controlling your WebRTC call via Swiml scripts. So let me go ahead and share my screen and we could get started. So here's Lexi call. Um, it's a builtout librarian website that we have going on. It has a click to call button right here. So, when we want to actually talk to Lexi, all we have to do is just click this button. So, we're going to go ahead and do that. |
01:14 | There we go. Hello. It seems like you're ready to dive into something. What topic are you interested in exploring today? Yeah, I'm I'm interested in exploring free switch. Can you tell me more about free switch? Looking that up in the encyclopedia. Free switch is a free and opensource telefan software designed for realtime communication protocols. It supports various media forms including audio, video, and text. Some of its key applications include web RTC, voice over internet protocol, VoIP, |
01:57 | video transcoding, and multiple. I would actually like to learn more about Signal Wire now, but they're not on the Wikipedia. Can you do a web search for that? Signal Wire is a platform that provides APIs for voice, messaging, and video communications. It enables developers to create ultra low latency, high reliability communication applications. Some of the key features include one programmable unified communications. Signal wires platform allows B and then also with WebRTC since we can tap into the events of the call, we can |
02:41 | actually immediately redirect you or pop up a menu uh upon that event firing over the SDK. So here I had it actually uh navigate us to a survey that we could take we could take um about our experience talking with the AI agent. So that's our first demo. Um, our second demo is going to be last live wires with the secret sauce that I've added. Um, for again context, this is going to be contextaware call transfers. Essentially, the flow is going to be I am going to call into a AI agent from a |
This week on ClueCon Weekly, Luca sits down with Adam Kalsey, VP of Product at SignalWire and longtime AI learner, to talk about what it actually looks like to run an autonomous AI agent in production. Not as a demo. Not as a toy. As a real, working team member.
Adam shares the story of building Poppy, SignalWire's AI-powered product operations agent — including the brutal early lesson of running Opus with extended thinking until it burned through $40/hour in tokens, the model tiering strategy that brought costs down to under $20/day, and how he's architecting for real-world constraints like credential management, blast radius, and access control.
Also covered:
Git-based CI/CD for markdown "soul" files
Docker isolation
Self-reinforcing skill loops
The surprisingly thorny problem of keeping an agent from accidentally mass-emailing your customers
This is the episode for anyone who wants to move beyond "I ran Claude on my laptop" and into something that actually runs overnight.
Speakers
What is RCS messaging?
Rich Communication Services (RCS) is the next generation of mobile messaging, designed to replace SMS and MMS. It supports high-quality images and video, verified sender identities, read receipts, typing indicators, and interactive elements like carousels and quick replies, all within the phone's native messaging app.
What is RCS Business Messaging (RBM)?
RCS Business Messaging (RBM) applies RCS capabilities to brand-to-consumer communication. It lets businesses message customers from a verified brand identity instead of a phone number, share rich media and documents, offer quick replies and CTAs, and handle actions like appointment confirmations and payments without the customer leaving the chat.
Is RCS replacing SMS?
RCS is positioned as the successor to SMS, but the transition is gradual. Businesses should adopt RCS where supported while keeping SMS and MMS as fallback channels for devices and networks that don't yet support it.
Does iPhone support RCS?
Yes. Apple added RCS support starting with iOS 18, with RCS Business Messaging support arriving in iOS 18.1. Combined with existing Android support, this brings RCS to the large majority of smartphones in the US.
Is RCS more effective than SMS for customer engagement?
Yes. Nearly 80% of consumers say RCS makes them more likely to engage with a brand, and RCS campaigns can achieve click-through rates up to 7x higher than SMS thanks to rich media, interactivity, and verified sender trust.
ow do businesses start sending RCS messages?
Businesses must first register an RCS agent, an approval process involving Google, aggregators, and mobile operators. From there, they can define use cases like marketing, customer service, or appointment reminders. SignalWire guides businesses through registration and campaign planning.
Which industries benefit most from RCS?
Retail, finance, and healthcare are early leaders. Retailers use RCS for in-chat purchases and product carousels, financial institutions use it for secure verified messaging and account alerts, and healthcare providers use it for appointment scheduling and reminders.
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